Survey of Nielsen on life insurance sector and investment
pattern a Life 2011 in its findings has found that life insurance products are
the most favorite investment class among urban Indians and they are even ready
to invest half of their investable income in life insurance products.
As per the survey about 60% urban populations have life
insurance policies.
Study has said that in last two years urban Indians have
become risk averse hence they have shifted their focus from risky asset classes
such as equities to more safer option such as life insurance; which not only
gives tax benefits but it is also have limited risk.
Primary reason which influences urban Indian s investment
decision is return then fear of unseen future and then childs education.
Survey also said that young population which is entering
work force at high salaries can prove to be the big opportunity for insurers as
they account for one-fifth of the population and most of them do not have life
insurance but they are eager to invest in it as life insurance has historic
acceptance as safe investment and added tax benefit.
To increase the coverage 16% life insurance holders are
ready to buy another policy in coming six months. Hence there is an opportunity
for life insurers to promote dual life insurance ownership.
According to the survey Indians are not still open to
purchase Investment Insurance online.
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